Kay Matseba, Country Manager, Sub-Saharan Africa, Estée Lauder Companies
On Friday evening, April 24, 2026. Estee Lauder she opened the doors of The Black Diamond Hotel to a diverse and bright gathering of women in Lagos; entrepreneurs, beauty lovers, content creators, influencers, HNIs, educators, makeup artists, media and loyal Double Wear devotees, for the Nigerian launch of the New Double Wear Foundation. An intimate cocktail event brimming with warmth, music and beauty, it was a night as iconic as the formula it celebrated.
Host Kay MatsebaHead of Sub-Saharan Africa at the Estée Lauder Companies, the evening was rooted in a clear and resounding message: New Double Wear Foundation
is for the everyday woman. Not a special occasion. It’s not a stage. Every day, every woman, every one
skin color. It’s #MadeforMore
Christerbella Mashigo, Education Executive, Sub-Saharan Africa, The Estée Lauder Company with a model
That promise is backed up by science. Developed by a team of 100 scientists and tested on more than 3,000 participants, the reformulated foundation launched in 70 shades, seven more than its predecessor, respecting the entire spectrum of skin tones with a lighter formula that is buildable and faithfully matched. Its 36-hour wear and flawless, full-coverage finish remain iconic, while a new dimension of versatility means that with the right skin preparation, wearers can choose between a perfect matte finish or a radiant, vibrant dewy finish.
The centerpiece of the evening was the compelling masterclass he gave Christerbella MashigoEducation Executive for Sub-Saharan Africa at the Estée Lauder Companies. With live demonstrations and an engaging conversation piece that balanced artistry with formulation insight, Christerbella brought the formula’s dual-finish ability to life and completely captivated a room full of guests. For some, who faithfully wore Double Wear for up to ten years, it was both a homecoming and a discovery.
Offstage, the evening unfolded as a fully immersive brand experience. The Essenza Nigeria the team guided guests through personalized shade matching and product trials at select make-up stations, while a virtual shade finder on the iPad offered another touch point for discovery. A claw machine gifting moment, live art illustration and plenty of cosmetic mirrors created an atmosphere that was as playful as it was over the top and totally worth the content.
Christerbella Mashigo with Esenzza Team
Canapés, cocktails and a dessert station kept the spirits up and products were available for purchase on site at Essenza Nigeria with a 20% discount. Each guest left with a selected mini gift that was truly made for more.
Under the warm glow of the room, laughter – light, sincere and abundant – spoke best. Lagos appeared for Double Wear and Double Wear appeared for Lagos.
About the New Double Wear Foundation
New Double Wear Stay-in-Place Foundation is Estée Lauder’s most advanced long-wear formula
to date, developed by 100 scientists, tested on more than 3,000 participants and available in 70 shades.
Lightweight, buildable and full coverage with a promised 36 hour wear and matte or dewy finish
options. Available through Essenza Nigeria and selected Estée Lauder outlets worldwide
Idia Aisien
Adedamola Adenaike
Amy Okoli
Ify Okoye
Itunu Omer-Laval
Idia Aisien
Jennifer Uwa
Kamsi Nnamani., Boluwatife Asorona
Kay Matseba
LR Kiki Ojewale, Mrs Temilola Adepetun, Yewande Thorpe
LR Angel Anosike, Kamsi Nnamani & Ify Okoye
LR Idia ify Okoye, Mercy Familusi, Ezinne Alfa
LR Mercy Familusi, founder of Faame Digital, Diols Classics, Lilian Paul
Layo Ogunbanwo and Funmto Ogunbanwo
Lilian Paul, Onome Ezekiel, Olamide Kolade
Lilian Paul
middle – Kay Matseba & Christerbella Mashigo
Nashaira Smith
Nonye Udeogu
Olamide Kolade
Ozinna Anumudu and Kay Matseba, Country Manager, Sub-Saharan Africa, Estée Lauder Companies
Ranwa Rizk and Dalal Nawfal
Tania Omotayo
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